I’m going to try out the Hey software to see if it finds a tracker in each subscribed email I get. The strange thing is my actual email was very large, probably close to the same size if it had included the images.
I viewed my email using Mail’s Raw Source capability and found 55 http calls.
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Two things: 1) “Any images actually attached to the email - which is how legit emails should behave - will work as usual.” I guess Eddie Bauer doesn’t know how to code, and 2) it will be interesting to see how many of my email subscriptions actually code the same way. I changed my Mac and iPhone and the first email I got after changing these settings, from Eddie Bauer, had no images although it did say it had remote content.
The following graphic is courtesy of Hey: You can try it free however, you’ll need to pay $12/month or $99/year to continue to use the service. Hey is a company that provides a service that keeps your email private. Though defenders of the trackers claim they’re a commonplace marketing tactic, Hey’s co-founder David Heinemeier Hansson says they amount to a “grotesque invasion of privacy.” A Third-Party Solution This information can then be used to determine the impact of a specific email campaign, as well as to feed into more detailed customer profiles. Think it’s not a problem? The BBC reports that most emails now contain such trackers. When the message is opened in your email client, code within the pixel silently sends this information back to the company. Tracking pixels are typically a GIF or PNG image file as small as 1×1 pixels that are inserted into the header, footer, or body of an email. The way those companies/folks send you unsolicited emails and then track them is by using a “tracking pixel” embedded in their unwanted emails. (This isn’t necessarily a dig at MailChimp, as it can be a useful tool for some folks.) Unsolicited marketing emails can sometimes tell if you’ve opened their email, when you opened it, and maybe even where you were when you opened it, thanks to tracking methods employed by marketing platforms like MailChimp. Apple’s App Tracking Transparency allows you to choose whether to allow an app to track your activity across other companies’ apps and websites for advertising or purposes. However, it doesn’t stop the tracking in your macOS Mail’s email inbox.
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